Work Experience

Canvas Worldwide — Brand Strategy Associate, Kia America | April 2025 – Present
I'm currently part of the brand strategy team supporting Kia America across national campaigns and vehicle launches. My work spans research, media planning, campaign strategy, client presentations, and day-to-day coordination across strategy, investment, analytics, and activation teams.
• Support strategy and planning for 10+ national campaigns and vehicle launches annually
• Use consumer research and planning tools to develop audience insights and inform media recommendations
• Evaluate media partners, sponsorship opportunities, and RFP responses
• Contribute to national video and television planning, including audience analysis, programming evaluations, and investment recommendations
• Manage planning workflows, deadlines, data pulls, and presentations across multiple teams

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Fox Restaurant Concepts — Marketing Intern | November – December 2024
Supported marketing initiatives across restaurant brands through audience and out-of-home advertising analysis, media memos, creative briefs, digital marketing plans, and social content. I also helped develop content for national restaurant campaigns and participated in restaurant photoshoots, giving me hands-on experience with both the strategic and creative sides of marketing.

Earlier Experience
Before moving into marketing, I built a strong foundation in customer service, retail operations, and relationship management through roles with Flower Child, Sandy Paws South Bay, and Nikau Kai.
Those experiences taught me how to work with different types of people, stay organized, solve problems quickly, and understand how day-to-day business decisions affect the customer experience.